SIMO KIEGAING RODIN

 

SIMO KIEGAING RODIN

We have great pleasure to present to you a young, successful and very ambitious guy from Cameroon.

  1. Basic information about you: full name, place of birth, place of residence, education and job title.

 

 

My Name is SIMO KIEGAING Rodin.

I was born in Buea, in the South West region of Cameroon. Today I live in Douala, the business capital of Cameroon. Education wise, I have a Degree in Mathematics from the University of Buea. Afterwards, I took part in the Cameroon Leadership Academy to strengthen my leadership and management skills and I also did several certifications in Data Science.

Today, I am the Executive Director of Math Entrepreneur and Coordinator of the blood transfusion process optimization project in Sub-Saharan Africa.

 

 

  1. What is your definition of success?

To me success is finishing what we started.

 

  1. What is your definition of a really good business team?

A good business team is one that is made up of complementary skills working towards a common goal.

  1. What motivated you to start and found Math Entrepreneurorganization and where did you get your inspiration from?

In 2013, as a student at the University of Buea, we realised that several African companies were going bankrupt due to lack of market research and data in their domain. We created Math Entrepreneur in order to use mathematical tools to help businesses be more productive, and also to encourage our junior High School students to pique interest in Mathematics, Data Sciences and Artificial Intelligence.

  1. You are the founder of Math Entrepreneur, can you tell us more about this organization?

I cannot take credit for being the founder of Math Entrepreneur. I am but one of the 3 founding members, who came together to create Math Entrepreneur. Math Entrepreneur is an organization which operates in excellence, empowered and driven to transform the African continent through research, innovation and entrepreneurship in the areas of Science, Technology, Engineering and Mathematics (STEM). Math Entrepreneur’s main objective is to use mathematical techniques to tackle problems in business and everyday life whilst triggering in young Africans the zeal for careers in STEM. Our team translates the astuteness of Mathematics into life by providing amazing products and solutions to problems in Social sciences, Agriculture, Education, Energy, Environment and much more. We analyse the issues around us, and craft perennial solutions through attractive mathematical components, in hope of stimulating interest in mathematics and its problem solving potential.

 

  1. What are the most famous business events in your country?

The biggest business event in Cameroon is called “Promote: it is an event that brings together different level companies (small, medium and large enterprises), from diverse business sectors.

 

  1. What does education look like in your country, are there public schools and private schools?

Cameroon has two official languages, hence two educational subsystems;the French-speaking subsystem and the English-speaking subsystem tokens from its colonial history. We do have both Public schools and Private schools.

  1. We know so little about the tourist offer of Cameroon. At which level is it and how would you rate it?

Cameroon is a magnificent country pertaining to Tourism. The first thing you should know is that Cameroon has two climates: an Equatorial climate and a Tropical climate. Cameroon’s flora and fauna is very rich and we have various reliefs. We have mountains, forests, savannas and deserts, lakes, rivers and seas. Culture wise, Cameroon has 254 ethnic groups, which credits us with a flourishing cultural variation coupled with the hospitable nature of the people. However, there are presently some regions undergoing a crisis which makes access difficult.

  1. What interesting things do you suggest to tourists to buy as a souvenir in your country?

A tourist who visits Cameroon will have a plethora of options as souvenirs namely fabrics such as Ndop, sculptures, jewelry and pottery to name a few.

  1. Which products is your country specific to?

In agriculture: Banana, pepper, coffee, cocoa, palm oil.

  1. If you had to single out 5 specific things related to your country, which five items would it be?

Cameroonians have a fighting spirit, hospitality, a strong sense of humor, a great capacity for adaptation, and are very intelligent.

  1. Which 10 locations would you recommend to tourists from Serbia to visit in your country?
  • Mount Cameroon
  • Lobe Falls
  • Seme Beach Limbe
  • The Mousgoum huts
  • The Blue Lagoon of Lagdo
  • Kola Gorge
  • Waza Park
  • Garoua Zoo
  • The massifs of Mount Oku
  • The Bamoun Museum

  1. Have you ever visited Serbia and have you had cooperation with any company from Serbia?

I have never visited Serbia but I would like to do so one day. I have a partnership with an organisation namely: Arabic Center for International Cooperation. That said, I hope to have partnerships with companies in Serbia as well.

  1. What is your advice for the young people as we believe that they will find inspiration and motivation in your words?

My advice for young people is to always practice integrity and patience. Success is not competing with others but it is success in finishing what you started.

PERFORMANCES FROM SERBIA AT THE LARGEST BUSINESS SUMMIT OF THE AFRICAN CONTINENT

FITA – International Conference “Financing Investment and Trade in Africa” this year it hosted a delegation from Serbia. The delegation consisted of representatives of the Government of the Autonomous Province of Vojvodina, the Chamber of Commerce of Vojvodina, the Tourist Organization of Vojvodina and the Arabic Center for International Cooperation.

On that occasion, the delegation of AP Vojvodina presented the economic tourist potentials of the province.

During his stay in Tunisia, a visit to the Serbian Military Cemetery in Menzel Burgibi was organized, where the wreath was laid on behalf of the delegation by the Provincial Secretary for Economy and Tourism of ATP Vojvodina Nenad Ivanišević. Along with representatives from Serbia, the ceremony was also attended by Mayor Menzeh Burgibe Salim Haragam, Charge d’Affaires of the Embassy of Serbia Savo Đurica, as well as the representative of the Serbian Diaspora in Tunisia Vidosava Gabtini Gajić.

Representatives of the Chamber of Commerce of Vojvodina held a meeting with representatives of the Chamber of Commerce of the city of Tunisia and discussed further business cooperation.

FITA 2022 – TUNISIA

At the largest business congress on the African continent FITA 2022 in Tunisia, a memorandum of cooperation was signed between Tunisia – Africa Business Council (Tunisia) and Arapski centar za medjunarodnu saradnju – المركز العربي للتعاون الدولي (Serbia).

Presidents of the organizations Sanja Kostadinovic Ben Mesbah and Jaziri Anis agreed on joint cooperation in order to develop mutual cooperation but also cooperation between #Serbia and #Tunisia.
It was also agreed that ACMS will from now on be the representative of the FITA business congress for Serbia and the countries of the region (Montenegro, Bosnia and Herzegovina, Croatia, Slovenia, Republika Srpska, Macedonia).
At the largest business congress on the African continent FITA 2022 in Tunisia, a memorandum of cooperation was signed between the @ACMS (Serbia) and the @TABC (Tunisia). The presidents of the organizations Sanja Kostadinovic Ben Mesbah and Anis Jaziri agreed on joint cooperation in order to develop mutual cooperation, but also cooperation between #Serbia and #Tunisia.
It was also agreed that from now on ACMS will be the representative of the business congress “FITA” for Serbia and the countries of the region (Montenegro, Bosnia and Herzegovina, Croatia, Slovenia, Republika Srpska, Macedonia).

Also, on #FITA a memorandum of cooperation was signed between the Arabic Center for International Cooperation (Serbia) and Math Entrepreneurs – (Cameron). Presidents of Organizations Sanja Kostadinovic Ben Mesbah and Simo Rodin agreed on joint international projects in order to develop mutual cooperation, but also cooperation between #Serbia and #Cameron.


43.International Tourism Fair – Belgrade, Serbia

International Tourism Fair – Belgrade, Serbia

International Tourism Fair is one of the most interesting and the most significant manifestations in Serbia and the Region which was held at the Belgrade Fair.

Representatives of the Arabic Center for International Cooperation had the pleasure to visit this atractive event dedicated to the promotion of tourism – 43rd International Tourism Fair.

The impressions are wonderful.

As in all previous years, this year the organization and attendance were at an enviable level. All representatives/exhibitors secretly competed who will have a better offer, a better stand, who will be a kinder and better host. We have encountered so much variety of the same offers.

Everyone presented their offer in a unique way and that is a reflection of strong companies with a positive attitude – ‘there is a place for everyone in this world’.

We have learned something new too. We tried to shoot with a bow and arrow in a midieval way, and learned that there is a Celtic village in Indjija, near Belgrade – the perfect place for fans of this theme to visit.

We had the opportunity to see what the virtual future looks like, which really inspired us and moved our views of the world and the future, and encouraged new perspectives on life. At the stand of Turkish Embassy, we met with an interesting offer for winter in this beautiful country.

We are grateful for the exceptional hospitality and presentation of the beauties of the “UNA NATIONAL PARK”. As a foreign representative, he really took our special attention.

The representatives of the Tourist Organization of Novi Pazar made sure that the visitors “are not hungry”, who, in addition to their tourist offer, presented to the visitors through the tasting of the famous “Novi Pazar mantles”. And there are no better ones, for sure.

Traditional souvenirs, dances and music from Vojvodina and Kosovo once again adorned the halls of the Belgrade Fair.

The Embassy of Tunisia and the Sunline travel agency showed us warmth and welcome, and
the hand of friendship this year as well. Within their extremely charming – unusually decorated stand with traditional Tunisian souvenirs, with the smell of freshly brewed coffee and traditional tea, we felt at home. This year’s offer for holidays in Tunisia has been significantly expanded and innovative.

One stand attracted our special attention and we are awarding it the title of the MOST BEAUTIFUL STAND at the 2022 INTERNATIONAL TOURISM FAIR. It is the stand “SOKOBANJA – the green heart of Serbia”, which shows the natural beauty of Sokobanja forests. The exceptionally designed interior of this stand creates the feeling that you are surrounded by Sokobanja greenery. If the booth looks so tempting… it is impossible not to wonder what it looks like live. That is why you must visit this region at the first opportunity.

The “natural beauties” of the Budva coast were presented to us by the representatives of the BUDVA RIVIERA. While we were talking about this season’s tourist offer of prestigious hotels, we couldn’t help but notice the exceptional kindness and natural beauty of one Jovana. In case you didn’t know, some of the most beautiful women in the world come from the Adriatic coast.

The Tourist Board of Macedonia had an extra modern presentation of its tourist offer. Although there is no sea, we recommend that you take a look at their diverse offer. It is said that Lake Ohrid should be visited at least once in a lifetime and that skiing in the Macedonian mountains is an unforgettable experience.

The conclusion is that this fair represents not only the tourist offer, but also represents the
connection between antiquity and novelty, tradition and modernization. He is an excellent
example of tolerance and multinationality and multiculturalism. Everyone feels welcome here
and at home. Yes. The Belgrade Fair is just that: A HOUSE FOR EVERYONE.

We really enjoyed it. This was real hedonism. And speaking of hedonism … we thank our
friend Gabor from HEDONIST MAGAZINE, for sending us to the Belgrade Fair. And about
hedonism and hedonists … we warmly recommend HEDONIST MAGAZINE, here you will
find the answers you are looking for.

INTERNATIONAL TALKS – Srdjan Vasic

Arabic center for International Cooperation had opportunity to talk with Srdjan Vasic - owner and CEO at Satelit Premium Group, that has been operating since 2000 and has more than 100 employees, mainly in the Balkans and the United Arab Emirates. His group has won several awards for its business, and is involved in numerous humanitarian organizations and events. Our interlocutor has a master's degree in security and a law degre as well. Srdjan Vasic shares useful and interesting information about his company, business experiences and challenges and others. We are very thankful to Mr. Srdajn Vasic for finding the time for this interview and we hope that all our readers will enjoy it.

Basic information about you: full name, place of birth, place of residence, education and position.

I was born in Belgrade on April 24, 1976. I have a master's degree in security and a law degree. Have been working since age 17 and started my first company at the age of 19. I am the owner and CEO of the Satelit Group, which mainly operates in the Balkans and the United Arab Emirates. The main activities of the group are trade and hospitality, construction, marketing, consalting and recently the production of a completely natural product for instant removal of stains from fabrics and other materials - Flex Natural Cleaner .

Are you the winner of any business awards and if so which ones?

For more than two decades, the group has received many awards. A large number of awards concern the hotel industry, since we own a well-known tourist facility on mountain Zlatibor - the Klub Satelit. Lately, our favorite awards are for unique Flex Natural Cleaner. Company won the Business Partner Award 2019 for the best innovative product, as well as the Organic & Natural Brand Leader Award 2021 for organic and natural products.

What is your definition of success?

In addition to all those standard stories about happiness and health, my definition of success is when you clearly set business goals and then achieve them through all the planned segments. Sometimes you exceed your own expectations. After that, you raise the ladder and set yourself new goals, the achievement of which primarily makes you happy, and then helps the company, all business associates, employees, as well as the entire community.

What is your definition of a really good business team?

A good business team above all means good selection and systematization. It is extremely important that each individual has the workplace where they can contribute the most to collective success. As in sports, someone may be a bad striker, but he is a great goalkeeper. A good manager must recognize the qualities of his people and direct them in the right direction. Of course, every individual must feel satisfaction in that job. They must be motivated to fulfill their obligations, to be aware of company expectations, to see the future in the team and to feel accepted by other parts of the team.

You are very successful in business, you entered in the business world at a very young age. What pushed you forward: challenge or motivation?

When I started my first business at the age of 19, no one was behind that company. The time was difficult, there were no loans, no investors, nothing that would help the business in the beginning, except my own motivation and desire to succeed. That desire, with self-preservation and competition with oneself, proved to be the right path. For more than two decades, we had constant growth, with a constant readiness to change, to expand, to transfer to new markets, to start new activities. The desire to compete with ourselves leads us to the ability to change and adapt, which ultimately leads to success.

What are your business experiences and what are the business challenges that you are facing?

When you have been in business for more than two decades, then the experiences are big enough that there are usually not many surprises. The main challenge is that success is not given much importance, but success is extremely important to remain normal, to be stable in private life, both within family, friends and within your business team. It is also important that business threats and setbacks are not seen as a tragedy, but as an opportunity through which a later advantage can also be made. Sometimes it is necessary to go back one step, so that we can jump three steps in the next moment.

What is the secret of your success, how did your business achieve such results?

There is generally no strict recipe for how to achieve any kind of success. In addition to dedication and hard work, a few happy circumstances are needed. I would say that the quality of the team is most deserving of success. One must be aware that he is not the smartest, because that is the only way you can gather people who are better and of better quality than you in some segments of the business. In this way, we all complement each other in the common interest. It is also important that my team follows a common vision of success and that people at work do not feel like they are in forced labor, but that they feel the company as their own, because only such motivation will bring them personal success.

Are there any customer relationship tricks in your business and are you willing to share some of them with us?

I don't believe in business that involves tricks. A realistic and honest relationship with clients is the best way. Honesty is felt in every relationship. When you work with all your heart and an open mind, all you have to do is fight to the end, so mostly the dice are put together properly at that end. Sometimes it is not even about the quality of the fight, but also about the type of battle, more precisely about the type of business that a businessman enters. When you fight real battles, then everything else goes in your favor.

Your business is valued on an international level. What do you think, who appreciate your work and your achievements more, people in Serbia or people abroad?

I have been living on the Dubai-Belgrade route since 2017, so I think that I can more easily assess some things from a distance. I would say that there is no big difference in terms of my work, between doing business in the Emirates and Serbia. On both sides, I have a lot of business associates and friends with whom I can share my successes without envy. When a person achieves some success in his own country, then it is easier to be accepted abroad. There is always a question somewhere - why didn't you do it in your country. When you change your geographical location with such a rich biography, then you have a background to which people generally react positively. Both compatriots and foreigners.

With which international companies have you managed to establish cooperation?

We have cooperated with various international companies, whether they are hotel chains, distribution companies, companies from the travel industry, multinational companies, some of them have grown from small to very large companies. There are dozens of different companies in question, so I would not single out any of them. First of all, how could we not forget someone, because our attitude towards all business partners is the same. Whether it is foreign, domestic, small or large companies.

Since you are doing business successfully in Emirates, what do you think, Serbian products are accepted well on the Emirates market?

Serbian products are well received in the Emirates, especially when it comes from natural, innovative and food products. I advise all business people from Serbia not to be afraid of expanding their business to the Emirates market. Serbia has top products and top businessmen, not only for the United Arab Emirates, but also for all countries in the Middle East, as well as for many other regions of the world. We are a much better known country than we sometimes think.

We can often hear that some Serbian businessmen want to start a business in the Emirates, but they don't realize that idea. As a founder of Dubai Legal consulting company (whose main activity is company establishment), what do you think: what are the most common reasons that affect that? Is it because of finances, unexplored market, high standards in Emirates, too high expectations of our businessmen?

Since I am a proactive person who tries to use the opportunity immediately, I decided to put my experiences in the service of other Serbian businessmen who want to do business in the Emirates. Our company Dubai Legal deals with the opening of business entities in the Emirates, with the full logistical support of the legal and bookkeeping team in Dubai. Since I did not have such help when I registered my company in the Emirates, we know exactly how to best help others. In addition to legal and bookkeeping services, we are able to recommend to everyone what type of company is necessary for him and his business. We know exactly what each individual needs. We can provide everyone with serious consulting based on real life lessons. We have been cooperating with various serious companies for four years, so in addition to founding a company, we can help connect people, we can facilitate entry into the market through contact, advice or in any other human way. By the way, we know that sometimes expectations are high, so some individuals think that it is only necessary to open a company in Dubai and that this is already a guaranteed success. Dubai is like any other country, if you work well and have a good product, you will be successful, but nothing happens by itself. If you work more than you set out to do, you will have multiple profitability, because this is a market that has more money and investment. Dubai is great advice for people who want to place their products on the global market, because after Dubai it is much easier to place the product on another market.

How hard was it for you to transfer your business there? What are the criteria for doing business in the Emirates and how high are the standards for starting and surviving business there?

There was nothing difficult about moving to Dubai. When I was a tourist in Dubai for the first time in 2005, I started to think about living there in the future. When I moved to Dubai in 2017, I mostly ran several locations in the Balkans. So it was completely irrelevant whether I controlled the business in Belgrade from Skopje (for example) or I did it all from Dubai. Modern technology has enabled us to run businesses very easily in different geographical locations. Also, the entire business in the Balkans, this expansion in Dubai has given only additional credibility.

Why did you decide that Dubai is your second home? Was that decision influenced by some factors such as: good business opportunities, way of life in Dubai, or simply the climate conditions? Did the job influence the decision where the second home will be, or did the decision to start life in Dubai influence the start of the business?

I think that all of the above contributed a bit to the decision to make Dubai my second home. Lifestyle, climate and environment are something that suits me privately, but at the same time, business opportunities are great. So it all came together in one choice. Dubai has started many business goals in my company, and the family is happy that we live in such a beautiful place.

Can you single out one special project in your business, one that you will always remember or one that has brought you great success.

During more than two decades of Satelit Group business, there have been many different projects, tourism, hospitality, construction, marketing, consulting, trade, but each of them has given some success at some point. I definitely think Flex Natural Cleaner is something I would single out. Not only because this is a current project, but also because Flex is an extremely unique product, without competition, with great potential for placement on the worldwide market. So I’m sure Flex Natural Cleaner will mark the future business successes.

One of your most attractive products is Flex Natural Cleaner. This product is increasingly conquering the world. Where did the presentation of this product go better, in Serbia or abroad, and who are the creators of the idea for this fantastic product?

I have to admit that Flex Natural Cleaner is my personal idea, but one that has gone its way from idea to realization through the serious work of chemists and technologists. It is a completely natural product for instant removal of stains from fabric and other materials, without additional washing. Flex Natural Cleaner is more of a lifestyle product than regular cleaners. The beautiful design of the packaging allows you to carry it in your pocket or purse, so that you can react at any time to a new stain that can ruin people's business meeting, going out, wedding or any other life situation. Flex Natural Cleaner contains 97% water and 3% substances used in the food industry. So it is completely safe for people and the environment. That is why it is more than ordinary products from a similar category. More information about the product itself, along with examples of stain removal can be found on our websites (www.flex-cleaner.rs or www.flex-cleaner.ae) or on social networks.

Did you plan to introduce Flex to other countries in the Middle East?

The end consumer in every country is thrilled with the product. Flex Natural Cleaner has that wow effect that leaves people in disbelief when you instantly remove the stain from coffee, makeup, fruit, wine, etc. from their shirts. People are the same. There is a small difference in the perception of business people in the Emirates compared to some other markets. In Dubai, business people are maximally open to innovative products and products that contribute to the preservation of the environment. That is why Flex Natural Cleaner is interesting to many companies in the Middle East. We recently started selling in the United Arab Emirates market, but I believe that we will quickly expand to other markets in the Middle East.

In the Arab world, business secrets are kept within the family and they are passed from parent to child. Do you have practice passing business knowledge to friends or would you rather keep it in the family circle?

I highly appreciate and respect that fact from the Arab world: business is done and inherited from the family. My family is involved in my business, but most of my associates have been employed by the company for more than ten years, and individuals for more than twenty years. So I consider a large part of my business associates to be part of my family. There are no big secrets between us, except for the Flex Natural Cleaner recipe, which is unique. We are here to support each other, regardless of whether we are related by blood or many years of business cooperation. We are always open to new people who will share successes with us in the future. Maybe these new and young people will bring us some ideas that we still don't know exist.

At the end of this interview, we would like to ask you what is your advice for our readers, how to start a business and to be successful in it and of course do you follow the work of our center, and what do you think of our new magazine sector International talks?

The advice for anyone who has decided to start their own business is to start it immediately, instead of waiting for some better times, better financial situation, change of seasons, change of government, etc. Each time brings threats and chances for different jobs. Every attempt can be successful or unsuccessful. And the biggest chance will fail if you don't try an idea. Give your time, give your energy, work on yourself and the business will surely succeed. Remember that proverb that a journey of a thousand miles begins with the first step. Every business starts with a simple step - registration of a company. Of course, an idea is also needed, but don't forget that many good ideas remain just ideas, because no one has ever realized them. So listen to yourself and other people who have tried. I am sure that a lot of Serbian businessmen are where you can get a lot of advice for working in the Middle East market from the Arab Center. First of all, with the experiences of other people, in your International talks section. You can even learn a lot from someone else's failure. Don’t just listen to people who have never even tried anything.

INTERNATIONAL TALKS – Emad Gebesy

Arabic center for International Cooperation had opportunity to talk with Emad Gebesy, Sr. Principal Consultant and Founder of Optimize Global Solution which main purpose is to assure their process optimization methods to achieve the full potentials in oil & gas. Mr. Gebesy shares very important information about working in global company, he describes how one good business team should look like, he defines what is the most important in business today and what is the key to success. Mr. Gebesy also points the most famous business events in Egypt. We are very thankful to Mr. Gebesy for giving us the opportunity to make this interview and we hope that our readers will enjoy reading it.

Basic information about you: full name, place of birth, place of residence, education, position and awards.

I’m Emad Gebesy, originally from Egypt, Cairo. I have completed my B. Sc in chemical engineering from Cairo university in 2004, then M. Sc in 2007, Oil & Gas production diploma in 2010 and finally M. Eng from Surrey University, UK in 2013. I have started my career as a production engineer in Fertilizer plant from 2005 till 2008. Afterward, I joined Worley from 2008 till 2019 with many successes’ stories and remarkable achievements with UK office, Qatar and UAE offices. Since 2019 I’m running my own business of “Optimize Global Solutions” to deliver an advanced and techno-economic studies for oil & gas operators.

You are very successful in business. What motivated you to start this business and what is the secret of your success?

I’m Emad Gebesy, originally from Egypt, Cairo. I have completed my B. Sc in chemical engineering from Cairo university in 2004, then M. Sc in 2007, Oil & Gas production diploma in 2010 and finally M. Eng from Surrey University, UK in 2013. I have started my career as a production engineer in Fertilizer plant from 2005 till 2008. Afterward, I joined Worley from 2008 till 2019 with many successes’ stories and remarkable achievements with UK office, Qatar and UAE offices. Since 2019 I’m running my own business of “Optimize Global Solutions” to deliver an advanced and techno-economic studies for oil & gas operators.

You are very successful in business. What motivated you to start this business and what is the secret of your success?

Exploring new avenues outside my comfort zone always intrigues my mind and challenges my potentials to achieve more and prove to myself that I can go above and beyond my limits.

What is your definition of a really good business team?

In my dictionary, TEAM means Together Everyone Achieve More. This slogan can be achieved via the following qualities. Delegation. Respect & Trust. Quality Conversation.

What are your business experiences and what are the business challenges that you are facing with?

M.Sc. Chemical Engineering, chartered engineer and professional process safety engineering license and certified in HAZOP, LOPA, SIL and QRA from IChemE in UK. Possesses leadership qualities in addition to analytical and problem-solving skills in, refineries and oil and gas industry. Practiced process engineering with flow assurance and process safety capabilities for nearly sixteen (16) years in various locations in USA, UK, UAE and Qatar. Practical experience in process optimization, computational dynamic modeling, conceptual, FEED and detailed engineering in offshore oil and gas processing, GOSP, LPG, NGL & refinery. I have a proven track record in leading and delivering a complex project for major clients including BP, BG, Shell, ExxonMobil, TOTAL, Maersk Oil, GASCO AD, Qatar Petroleum, Qatar Gas, Qatar Chemicals, Takreer refinery and ADNOC.

What type of engineering services do you provide for your oil and gas client?

a. Concept/ Feasibility Study. b. Techno-Economic Study. c. Front-End Engineering Design. d. Detailed Design. e. Advanced/ Dynamic Analysis for oil & has facilities and pipelines. f. Process safety studies (HAZOP, HAZID, LOPA, QRA, ERA). g. Advanced analytics including machine learning solutions.

Do you provide any HSE consultancy and services for your clients? If answer is positive; how do you manage and enable your clients to achieve the lowest risk during hazardous activities?

I blazed a trail in the process safety by revolutionizing the current way of working and apply machine learning and data automation in ways to explore extra dimensions to optimize the safety opportunities. In cooperation with Manja Bogicevic (founder of kagera AI) and with PetroGulf Misr and Exxon Mobile storage facilities, NPC refinery facilities, we have adopted our HSE methodology enabled with machine learning to preclude the risk of un-necessary cost while optimizing the risk reduction factor.

The services that you provide for your clients are for the upstream, mainstream or downstream?

It provides a broader spectrum of sectors such as upstream production, mid-stream and downstream processing, chemical & petrochemical processing.

Project management can be so tricky sometimes and many companies failed to handover their projects before deadline. How do you successfully manage to handover your projects befor deadline?

Our delivery system is well positioned and linked to the Scrum concept where everyone in the team is informed with his backlog and the delivery due date. An automated -based Scrum process has enabled my projects to be executed and delivered on a timely manner. Be that as it may, sometimes during the execution we might face some roadblocks, so we call for an immediate meeting to re-assess alternatives with clear-cut Action Tracker system to ensure minimum disturbances.

Is there some moment, project or business cooperation that is especially dear to you or that has brought you a big success?

Business cooperation with kagera and CEO Manja Bogicevic has been very instrumental in making big success in the area of process safety.

Have you had a hard time dealing with the unpredictable situations that business brings (like Covid-19) that greatly affect business?

Fortunately, it was a bless in disguise to pause and re-think about digitize my business and capitalize more on the online meeting, online workshop. Furthermore, this world-wide panic and project postpone was an opportunity to invest more time in learning additional stuff in project management, marketing, sales, and video editing.

Considering that you are cooperating with Serbian companies, what is your experience, what are Serbs like as a business partners?

As I indicated earlier, I have a business relationship with Kagera and I’m quite impressed with the way of how Kagera’s team is planning, brainstorming, setting goals and working towards achieving their targets.

How difficult it is to choose good employees for your team, how high the criteria are?

There is no definitive rule helps us to select the right candidate, but based on my experience, the success of this process is predicated on the qualification definition and the smart interviewer who can explore the identity of the candidate. Interview process should be sort of dynamic talk not a pre-defined questions, and hence this open talk frame along with the job description should unleash the real core / identity of the candidate. With this technique, selection process can be more effective compared to conventional interview.

You have achieved a great success, are people in Egypt aware of it and do you serve them as a role of model? You are definitely someone they can be proud of.

It is all about being honest and determined to deliver the best. Gratefully, my reputation precedes After 16 years of hard and dedicated work in oil & gas industry and resolving highly complex problems for operating companies, I eventually gained the confidence and trust as a consultant in energy sector. In addition, I guide and mentor fresh graduate engineers and senior levels by helping them boning up their technical and analytical skills.

What are the most famous business events in your country and in UK (events related to your area of work).

Egyptian Petroleum Show EGYPS: EGYPS is North Africa and the Mediterranean’s most important oil and gas exhibition and conference held under the patronage of His Excellency Abdel Fattah El Sisi, President of the Arab Republic of Egypt, where oil and gas professionals convene to engage in dialogue, create partnerships, do business and identify solutions and strategies that will reshape the global energy markets. Future Oil & Gas and Future Downstream provide senior executives from oil and gas operators, service providers, contractors and related suppliers, technology innovators and industry experts in Upstream and Downstream sectors opportunities to discuss the disruptive innovation and emerging processes that will shape the future of the oil and gas industry. How are digital transformation trends impacting the profitability and efficiency of the upstream and downstream sectors.

What is your advice for our readers, how to start a business and to be successful in it?

It is very essential for start-ups and entrepreneurs to understand their WHYs. More importantly, the business plan should be a comprehensive and linked with SWOT analysis. Furthermore, looking into similar cases and their business path would give a priceless insights to not repeat the same mistakes.

INTERNATIONAL TALKS – Amine Guermazi

Arabic center for International Cooperation had opportunity to talk with Amine Guermazi, Managing Director in The Lean Six Sigma Company Africa from Tunisia. Our interlocutor is a highly skilled Lean Six Sigma Master Black Belt, senior Project & Program Manager and an Industrial Engineer with exceptional achievements in deployment of lean six sigma in manufacturing, with a strong focus on developing a Continuous Improvement culture driving productivity improvements. He has 15 years of combined consulting and industry experience.

Mr. Guermazi shares very important information about working in global company, he describes how one good business team should look like, he defines what is the most important in business today and what is the key to success. Mr. Guermazi also points the most famous business events in Tunisia and recommends the most popular locations in his country that are loved by foreign and local tourists. We are very thankful to Mr. Guermazi for giving us the opportunity to make this interview and we hope that our readers will enjoy reading it.

What does it feel like to work in an international company that operates in 25 countries around the world?

I’m very excited to be a part of a leading global knowledge firm - The Lean Six Sigma company, and the opportunity to drive its growth strategy in Tunisia and Africa Continent.

How willing are young people in Tunisia to accept a foreign business model as employees? Are they ready to adapt to the foreign budiness model in general?

More and more young Tunisians work with multinational companies located in Tunisia in different field, and they have sky-high ambitions to learn and get expertise. Most of employee are familiar with budiness model , and for the new one they can learn from the path of other employee. Some young people like to start their own business and some of them like to join companies as employees, but we should be aware that we are a country under reconstruction. This means a huge development plan is needed to increase awareness of people of the foreign budiness model.

Do you know at what level is the economic exchange between Serbia and Tunisa?

Economic relations between the two countries are mainly maintained through a balanced trade exchange. Trade in goods during 2019 amounted to 27,215,000 euros, with exports from Serbia amounting to 13,907,000 euros and imports to 13,308,000 euros.

Did you have any business cooperation with Serbia before?

The lean six sigma company CEE is based in Belgrade, the lean six sigma company CEE and The lean six sigma company AFRICA collaborate together (Exchange information, Training, Monthly meeting with all partners in particular The lean six sigma company CEE)

You are very successful in business, what is the secret of your success?

The Lean Six Sigma Company is based in the Netherlands and it is Europe's leading Lean Six Sigma provider. With offices in more than 25 countries across North America, Europe, Middle East, Africa, and Asia, we are among a few managements education and training organizations to receive the ISO 18404 and ISO 13053 global standards. There are other training providers in Africa, but there are several reasons why The Six Sigma Company stands out. First, our trainers have years of in-depth experience across major global industries. Second: we provide individual project coaching to our students to drive Lean Six Sigma projects in their companies as part of the program. All our training materials and simulation exercises are developed directly from the Netherlands according to global standards and best practices. Third: we do invest in local team development ( employee, trainer, consultant…), we share our success , learn from our mistakes and always trying to seek perfection ( actually this our DNA) .

What is your definition of a really good business team?

Behind any business success lies a great team. This formula applies to us as well. A successful team starts with hiring the right people—those who value working toward a common goal, are goal-oriented, and respect the hierarchical structure that most businesses require. The business team should contain complementary skill sets such that the full group of people can accomplish tasks that you, as the team leader, could not do on your own. Once the right people are in place, the goal is to bring them together into a cohesive unit.

What are your business experiences and what are the business challenges that you are facing with?

Most people associate Lean Six Sigma with manufacturing, but we are breaking these perceptions. we do see interest from companies in the banking, construction, healthcare, , insurance, ,automotive and hospitality sectors. Some public sector organizations and academia have also reached out to us, and this is indeed encouraging.

Have you had a hard time dealing with the unpredictable situations that business brings (like Covid-19) that greatly affect business?

When I got acquainted with the Lean Six Sigma methodology for the first time, the importance of Change Management was immediately clear to me. So, as a Master Black Belt, both implicitly and explicitly, I always include Change Management aspects in my trainings and coaching’s. During Covid-19, we were facing a challenge, participant could not any more participant in classroom training We were thinking about this situation and we brainstorm with our team (locally and globally) how can we turn this challenge into opportunities We come up with the idea, to organize the virtual classroom training and also prepare 100 % online courses.

How difficult it is to choose good employees for your team, how high the criteria are?

Hiring the right people is crucial for the success of any business. The recruitment decision should be founded on solid, objective factors. For us we Look at potential candidates with a bigger picture in mind, taking into consideration the mission to be accomplished ,the company culture and needs and the required skills.

What are the most famous business events in Tunisia?

A lot of events are organized by sector (Agriculture, Textile, IT, technology ,training, Tourism..), to choose the most famous business events in Tunisia , we should take into consideration audience reach, opportunities created, size, rating, format and international outlook. I can highlight as an Example the FITA event (Financing Investment and Trade in Africa) organized on annual basis by the TABC ( Tunisian African Business Council).

People from Serbia love Tunisia and they often choose to spend summer there, but which 10 locations would you recommend to tourists from Serbia to visit in Tunisia and which specialties they must try (domestic food)?

Often seen as simply a beach destination, Tunisia has a bucketful of surprising tourist attractions and things to do for those that venture off the sandy shores. Ancient ruins to discover out in the countryside; and the vast desert expanse of the Sahara to the south with its sweeping dunes, craggy mountains, and hidden, palm-tree-filled oases. This my list the top tourist attractions in Tunisia.

1- Sidi Bou Said and Carthage: amazingly photogenic, Sidi Bou Said is a clifftop village that seem to have fallen off an artist’s canvas.

And Carthage was the capital city of the ancient Carthaginian civilization, on the eastern side of the Lake of Tunis in what is now Tunisia. Carthage was one of the most important trading hubs of the Ancient Mediterranean and one of the most affluent cities of the classical world.

2- Tunisia’s vast Sahara covers much of the country’s interior, and the most beautiful corner of the desert is the field of sand dunes known . you can organize camel, hiking, and 4WD excursions and multi-day trips to the dunes.

3- Sahel (Monastir, Sousse, Mahdia): With its golden beaches and sapphire blue sea, its medieval monuments and its charming marina, Monastir, sousse and Mahdia offers one of the most attractive faces of Tunisia.

An ideal destination to sun yourself by the sea, but also to visit a fascinating region: from Sousse to Kairouan, from El Jem to Mahdia, you will travel through time. In the countryside, you will get to know the way of life of the Bedouin villages. And along the coast, the fishing ports will enchant you.

4- Matmata: is a small Berber speaking town in southern Tunisia. Some of the local Berber residents live in traditional underground “troglodyte” structures. It is the home of a certain Luke Skywalker in the stories of Star Wars way back in 1976.

5- Kerkennah Islands: with crystal clear and fragile shallow waters is itself. Kerkennah Island is dedicated solely to fishing thanks to an ingenious system: the fixed fisheries. These labyrinths build in shallow waters, built form palms fixed to the muddy bottom, guides the fish towards traps with the fishermen come to collect them. The fisherman of Kerkennah use traditional shallow-bottomed boats with triangular sails, the loudes.

You can enjoy delicious cuisine based on sea products in a terrace in front of the sea in a beautiful setting.

6- The Median of Sfax: The medina of Sfax is one of the best preserved in the whole of the Mediterranean basin, and an example of the urban planning typical in old Arab towns. Its crenelated ramparts, built in the Middle Ages, are pierced by monumental doorways; the most ancient were defensive devices, made to repel invaders. The Great Mosque, built in the 9th century, occupies a central position; its prayer hall, vast and full of arches and ancient columns, opens out to a courtyard and sober square minaret. The souks, streets dedicated to commerce and artisan activities, surround the Great Mosque and link it to the entrances of the city.

7- Ain Drahem & Tabarka: is one of those areas that the person is not going want to miss when they are visiting Tunisia. in the Tunisian North-West. A paradise for outdoor activities and superb sandy beaches for holidaymakers. The small town of Tabarka is located in a natural site of great beauty.

All around, pine forests, rocky coves and lookout points offering panoramic views over superb untouched landscapes. The old Genoese Fort faithfully watches over this small coastal town, its fishing harbour and its marina.

8- Le kef: discover a little known side of Tunisia: the Atlas Mountains and the plains of the “hauts plateaux”. In these contrasting landscapes of the west of Tunisia you’ll find Le Kef, a charming little town with a tumultuous past. Natural beauty is not the only thing this region has to offer: the town has held on to countless memories of its vibrant history, including its Ottoman fortress.

9- El Djem: El Djem is famous for its amphitheater or colosseum. It was capable of seating 35,000 spectators. Only the Colosseum in Rome (seating about 50,000 spectators) and the ruined theater of Capua were larger. Many tourists come here to see what it was like to be inside what was once a place where lions and people met their fate. Much of it is crumbled but the essence of it still remains.

10- Testour: is a small town located in the north of Tunisia. The town is perched on the hills of Medjerda Valley, It has a beautifully decorative Great Mosque, it was built at that time, but the town remains both Muslim and Jewish.

The minaret is particularly interesting as it has two Star of David symbols on the eastern side, probably an emblem of unity between the two exiled religions. The minaret is also one of very few in the world which has a clock. Its numbers are symbolically placed backwards as a sign of the exiles who wished to turn back the clock to when they were happily settled in Andalusia.

What is your advice for our readers, how to start a business and to be successful in it?

First Conduct market research. Market research will tell you if there's an opportunity to turn your idea into a successful business, prepare a business plan and get your finances in order, then start to develop your product and learn from the customer feedback to improve your business (learning by doing) And last advice : invest in what you love !

INTERNATIONAL TALKS – Opinder Singh

Our special interviewee is born in Bathinda, district of Punjab in India. Before he settled down in Jalandhar City, he had experience of living in various cities of Punjab. He did B.Sc, Medical and MBA Marketing from Punjabi University Patiala in 1990 . He had more than 30 years of working experience with Government of India (24 Yrs plus) and private sector (6 Years in Pharmaceuticals Ceramics & Services)promoting International Business from India.

Arabic center for international cooperation had honor to interview Mr. Opinder Singh - Presently working as a CEO OF MAIQ International Bathinds and Senior Consultant (International Trade) with M/s Banga International, Ludhiana a Company into Exports of Apparels business. Recently Got Voluntary Retirement in October 2020, from Government job (Sr Deputy Director with EEPC India Set up by Ministry of Commerce & Industry )to start his own Business and do social work.

You are very successful. What was your motivation and where did you get your inspiration from?

My Grandfather, Shri Bishan Singh Hindi, was a Freedom Fighter in India’s Struggle for Freedom movement named Gadar Lehar. My father,Sh Iqbal Singh, was principal of a College and I had the honor to serve in National Service Scheme through various programs of Rural Development under his kind guidance and support. My mother, Ms Manjit Kaur, was a home maker but she was lucky to teach us serve the dignitaries like Past and present Chief Ministers of Punjab along with other dignitaries during their visits to our official residence in Talwandi Sabo Distt Bathinds the fifth Holy Takhat of Damdama Sahib .I got my inspiration from al the three of them ,which were also my role models also.

Your definition of success?

I always give credit to Transparency ,Sincerity , hard work and discipline with down to earth low profile that is the fundamental of a peaceful life and makes you available to all type of people around you comfortably. That also helps you learning the art of synchronizing with all standards of life without malice towards anyone. Following the principles of truthfulness and sincerity you can justify your earnings and the success is not far away.

Your definition of a REALLY GOOD BUSINESS TEAM?

Business Teams grow with motivation ,mutual understanding and division of Labor with a single objective towards achieving organizational Goals, with sense of social security and loyalty . I had travelled almost 16 plus major countries (America, Europe, Africa and Asia on business and pleasure trips). One thing is common for all - you get along well with like minded and good people and they make you creative in your profession and business .If you, somehow ,don’t get good team mates, then you get a lesson for life and a good experience. I always keep one thing in mind - all people, good or bad, are your experience and ability to make them work to achieve your common goals .

What are the most famous business events in India?

We have all type of events in India for all sectors of business like Apparels food, Pharma, IT, Auto sector ,Tools , sports, handicrafts and services. Some of the major events are IMTEX Show for Machine Tools in Bangaluru , IESS Show in Chennai, Auto Expo in New Delhi and so many product specific shows are available during the year.

Please tell us something more about outsourcing process and work options in engineering industry in your country?

One of the biggest advantages of Indian industry is that we are number one in Information technology that is our USP .Hence, all engineering and precision industry can depend on us for any type of job work done from India with high sophistication .Most of the high tech companies are sourcing their machinery parts from India. Our labor cost is comparatively low and we have rich resources of food production to feed the population of 1360000000, which is almost 1/5th of the whole world population. Our 2/3rd population is in farming sector and 1/3rd in Trade and business including industry rest in service sector all are contributing to our industrial strength.

What is the scope of agriculture output exchange (and major crops) of India?

India has major Rabi (October to june ), Maize Barley Wheat and Kharif crops(Rice ground nut Cotton Bajra Urd Moong Jute). From march to july, between Rabi and Kharif crops, we have fodder, seasonal, vegetables and fruits. We are exporting many types of rice and famous one is ”basmati rice”. High quality Apple & Mangos are the latest craze from India in exports. We also export most of the vegetables and fruits to many cold countries. We also export lot of pulses of all types – tea, coffee and condiments from India. Recently there is scope for packed /canned food items and processed food items like pickles, juices, Papads and also some local brands of wine ,whisky and bear. We import lot of edible oils, coffee, seasonal fruits, dry milk and select fruits from some European and Asian Countries.

What is most produced and exported product by India and to which countries it is exported the most?

Rice, pulses, tea, coffee, apple, mango, jaggery ,Cotton, Medicine and sugar are the mostly produced and sold in developed international markets like USA/RUSSIA /UAE/EUROPE and some of the Arabian countries .

Which are the most valuable natural resources of your country?

We have iron, ore, coal, marble, granite, manganese, diamond and table salts , which makes us almost 5th largest producer in the world.

We know so little about the tourist offer of India. At which level is it and how would you rate it?

I would like to say we are culturally very rich country. We have some world famous unique monuments like Taj Mahal, Golden Temple, Tirupati Temple, Mahenjo-daro and Haddappa Caves of ancient Arya Civilization. Then we have Mount Everest hills and coastal region full of natural beauty. We have deserts ,jungles and rivers lot of sea side beaches .But unfortunately ,you are very right - we are not able to market our tourism very well and it could be a rich source of foreign exchange for the country to service its huge oil products import bill. Our own oil industry is not able even to serve 1/3rd of our own demand. There is huge scope for tourism in India .I would try my best to help anyone need any help with mutual co-operation to promote tourism. Some of the business promotion events are organized on partial refund of expenses to the Business tourists. Our foreign trade policy is having provisions for sourcing from India.

Can you tell us something more about medical tourism in India?

Medical tourism is a fast growing industry in India as medical services are very good quality and less expensive. We have world’s best hospitals and experts in medical profession .Now this industry is growing very fast Most of the non resident Indians also prefer to get treatments from India because its very competitive .Nowadays yoga and spiritualization tourism is also one of the most preferred industry .across the country.

Is there any cultural programs of exchange exhibitions and tourism?

Yes, there are many cultural group exchange programs in the country and many countries are attending for a long period of time. India is known for its rich heritage and folk dances like Bhangra Gidhha, Bharat Natyam, other classical south Indian and Rajasathan dances, Punjabi Folk Dance there are many in different states . Bhangra is one of the most accepted and world famous dance, and even you can see all our state guests are enjoying these dances. It was happening until 2019.

If you had to single out 5 specific things related to your country, which five items would it be?

1. I love India for its traditional values and joint family culture. Although westernization has eroded many cultural values. But still we are enjoying our traditional values.

2. I love my country for the richness of its art and culture .That could be observed from the ancient monuments like Red forte ,Taj Mahal ,Golden temple (Harimandir Sahib) and India Gate etc.

3. I love India for its festivals like Dewali, Dusherra, Holi, Baisakhi. All festivals motivate us to serve the humanity , help the needful and win of good over bad.

4. This is the only country where most of the festivals serve free food for all without any differences.

5. We may be different culturally, state vise, language vise but we all belong to one India. During any competition in sports or any threat of war, we stand united to encourage our team or army, while forgetting our own differences .

What are the specialties that are prepared in your country and which is your favorite?

I love Punjabi Food as its world famous and has lot of nutritious value and famous flavor of the soil of India .Sarson Da Saag and Makki Di Roti, served with fresh white butter and sour milk, is a famous vegetarian Punjabi food when it’s served with Garlic chatni. One sweet is called Dhodha Sweet and it is made in Kotkapoora, small city of Punjab. It’s very tasty and no one can get the recipe because it’s a family secret. I also like sweets made in Indian style - Kheer (rice and milk with dry fruit), Samosa (mashed potato with condiments and sour sauce - a snack in a chapatti wrap) and non veg chicken Bariyani. Also, I would mention Indian tea,Kari Chawal ,Masala Dosa and Allu Da Prantha as my favorites.

Can you tell to us something more about culture and tradition of India?

I love Punjabi Food as its world famous and has lot of nutritious value and famous flavor of the soil of India .Sarson Da Saag and Makki Di Roti, served with fresh white butter and sour milk, is a famous vegetarian Punjabi food when it’s served with Garlic chatni. One sweet is called Dhodha Sweet and it is made in Kotkapoora, small city of Punjab. It’s very tasty and no one can get the recipe because it’s a family secret. I also like sweets made in Indian style - Kheer (rice and milk with dry fruit), Samosa (mashed potato with condiments and sour sauce - a snack in a chapatti wrap) and non veg chicken Bariyani. Also, I would mention Indian tea,Kari Chawal ,Masala Dosa and Allu Da Prantha as my favorites.

Animals are highly valued in your country can you tell us something more about that approach?

That’s right. We have various communities in India but most of us love and respect all the mammals in our country, as they are part of our culture. You can judge one country by the way they treat their animals. That includes my country too

Have you ever visited Serbia and have you had cooperation with any company from Serbia?

I have not visited Serbia before, but I would love to visit as I heard a lot from the industry friends who visited Serbia and I am in touch with some friends on Linkedin who keep me updated about beautiful buildings and beauty of Serbia through the historical buildings. Before Covid there was a Trade Fair by Serbia for agriculture Industry. I helped Indian Embassy in Serbia through my friends to generate participation through awareness programs organized in India before the show. I even helped in printing the dual language catalogue for Indian participants and Serbian industry to create awareness about agriculture implements sector potential in India.My state Punjab in North India is a hub for manufacturing all types of agriculture implements , combine harvesters and tractors.

What is the potential for collaboration between Indian and Serbian industry?

I see lot of avenues for collaboration between both countries .We can purpose Ministry of external affairs from both sides for cooperation to allow India to build one centre in Serbia, which will be displaying all potential exchange, goods and programs from India, and opposite - one centre displaying potential of Serbia to offer its goods and services under exchange program . We have a special subject called Jugad management which is quck resolution of any problem. Its very popular in North India and now a subject in some western countries also.

How we can increase awareness about each other for a symbiotic relationship between two countries?

Good relations are developed through good business. We can increase awareness of each other’s country through virtual meetings on trade and industry and also on traditional and cultural similarities in both the countries. Both countries can offer scholarships to aspiring students to study opportunities of mutual benefits under culture exchange programs and industry exchange programs etc. Seminars on investments opportunities in both the countries can be organized. We can have a joined team of members from both countries to offer help in establishing links with local industry in sector specific collaborations. We should publish and also organize business and tourism delegations to help develop a symbiotic relation between two culturally and traditionally rich countries.

Some Serbian businessmen are founding companies in India, can you tell us something more about business culture in your country?

Indian Business Communities are different in different states. It all depeneds on the type of business and size of business. There are some small and micro businesses which are not professionally managed and some medium and large scale industries are well managed and you can have a history report of performance of the business from financial institutes and some of the local sector specific agencies can guide you about potential and reliable business. We can also help in investment opportunities in India depending on the scale of investments in engineering , agriculture, food, agri impliments, healthcare, tourism and apparel industry. Our Director General of Foreign Trade department in Ministry of Commerce and Industry always help business from other countries to do safe and trouble free business. We have parameters to check the health of a business unit .Whether it’s a good prospectus or not for investment purpose or doing good business.

Have you had a opportunity to try some Serbian products?

I wasn’t lucky enough to get a chance to try any Serbian products so far.

Which 10 locations would you recommend to tourists from Serbia to visit in your country?

I would recommend: 1.Dharmashala & Shimla in -Himachal Pradesh

2.Ooty in - Tamil Naddu

3.Tajmahal in Agra -Uttar Pradesh

4.Golden temple in -Punjab

5.Goa the beach town

6.Tirupti Temple- Andhra Pradesh

7.Jaipur the Pink City in Rajasthan

8.Ladakh City-Jammu & Kashmir

9.Kerala city in -Kerala

10.Mysore Palace in- Karnataka

What is your message for young people who will read this interview?

If you love to enjoy all seasons on this earth in one country - that’s India .We should use information from internet only to get a first hand information to start with any adventure or business you take on, but doing it yourself and with your own wisdom and knowledge, is the real practical experience .India is a very big, beautiful, culturally rich country with lot of traditions .You must visit it for at least once for your life time experience. It’s a big country with lot of opportunities for business to make you succeed, as it’s a very big market for anything you want to sell. You can experiment launching of a new product, as most of the International countries first try their luck in India to succeed in other markets, based on their experience in India .Because we have market for all category of products as we have customer for all types of products that you can make .People of my country are very polite and warm towards tourists and visitors from other countries .Feel free and your are very welcome. Good time to visit India is all times as in summers you can visit our hill stations and in winters (Nov., Dec., Jan & feb)you enjoy the whole country. Rely upon yourself and please take the first step forward if you need any help - I am there for you. My very special thanks to my wonderful team of friends from Media Ms Sanja Ben Mesbaha and Ms Jana Aleksic for making this interview happen and I wish them best of luck.

Please contact me any time my whats app number is: 0091 9814021886 imopinder@yahoo.com

INTERNATIONAL TALKS – Mustafa Kheriba

Mustafa Kheriba, is a resident of the UAE, and holds a BA and an MBA. He is the Managing Director and CEO of Arithma Capita, and hold multiple Board seats on many regional firms. Currently he is a Member of the Board of Directors of Mirabank, a commercial bank based in Serbia. Our interlocutor is winner of many business awards such as MENA best FUND MANAGER 2 years in a row, and best ASSET MANAGER of the year.

Office of Mirabank is opened for several years in Serbia and it operates successfully. How cooperation process goes between Serbia and UAE, is business affected by pandemic and what is the secret of successful business is what Mustafa Kheriba is going to reveal to us in the following interview. We will use this opportunity to thank him once again for responding positively to our invitation for this interview and we are looking forward to all future cooperation between Serbia and United Arab Emirates.

What are your business experiences and what are the business challenges that you are facing?

There are many challenges that are facing the business today. Macro economic conditions slowed down due to COVID, limited access to liquidity, managing talent and finding opportunistic deals and exits.

What is your motivation? Where did you get your inspiration from?

My motivation is that I want to build a legacy, something that I can be proud of as I have been doing in my past roles. I am inspired by my family and the UAE leadership. There is a great sense of being able to accomplish greatness when you live in the UAE.

What is the secret of your success and how did your business achieve such results?

Focus focus focus. You must clearly set targets and goals and seek to achieve them. It takes a lot of sleepless nights, hard work and dedication. But perseverance is the key to success.

What is your definition of success?

Success is waking up every morning and looking forward to your day and being excited by what you can achieve.

What is your definition of a really good business team?

People with great attitude willing to do the work and willing to learn. Attitude is far more important than aptitude.

Are you the winner of any business awards and if so which ones?

MENA best FUND MANAGER 2 years in a row, best ASSET MANAGER as well.

We know that knowledge (especially business knowledge) often stay in the family circle. Is it the same with you and do you like to share your knowledge with friends and coworkers?

We live in a world today where you need a team to succeed. Nothing can ever be done by one individual. No knowledge is meant to be kept in a secret, on the contrary, knowledge is meant to be shared. It’s important to create a succession plan for any business and it’s more important to help foster growth and career advancement for your team. A leader must always make their team feel appreciated and valued.

We are proud of the growing cooperation between Serbia and the United Arab Emirates. What is your opinion about economic cooperation between Serbia and United Arab Emirates?

There is a very good economic and political relationship that exists and is being fostered further between our two countries. I believe that we have just started with the alignment of interests and synergies that may exists both in the UAE and Serbia. The best is yet to come, I believe.

Office of Mirabank is opened for several years in Serbia and it operates sucessfully. Some big serbian companies are clients of Mirabank, so are you satisfied?

At Mirabank we are able to carve ourselves a niche in an othewise mature market. For a small and new bank we have been successful in gaining the trust of the local market as well as meet the needs of the UAE based firms wanting to do business in Serbia. Under the Chairman’s vision and direction, and the relentless hard work put in by the CEO and Executive committee the bank can now boast a great success story with a bright future.

What is the business environment in the United Arab Emirates now? Is the situation different now when the pandemic is disappearing slowly?

The UAE has responded and adapted to the pandemic situation in a brilliant way. It has tackled the issue and has been very observant and diligent in containing the spread of the virus as well as providing all the means necessary for the nationals and residents of the country to get their vaccinations done. It has handled this situation brilliantly. As such, businesses now almost went back to normal situation and some sectors and industries have surpassed their pre-covid outlook.

Have you visited Serbia?

Yes, I have visited Serbia many times.

Some serbian products are marketed in the United Arab Emirates, did you try some of them?

Unfortunately not yet.

Are you familiar with the information: how many Serbian businessmen are currently operating in the United Arab Emirates?

I don’t have such information at the moment.

The number of Serbian businessmen that are finding companies in the United Arab Emirates is growing so much and they are representing Serbian products in the United Arab Emirate market, so we belive that it’s important for all of them to know something more about business culture. May you tell us something more about that topic?

Serbian business people are smart people. I am sure that they would have done their homework before embarking on this investment. However, it’s important to know that the UAE has one of the best business environments in the world. There is a mature legal system, a robust government regulatory bodies, a mature banking environment and an up and coming demographic with great consumption powers. You can not go wrong setting up a business in the UAE.

What are the most famous business events in your country?

Most significant is Expo 2020 and the whole world is looking forward to it.

What is your message for young people who will read this interview? We belive that they will find wisdom in your words.

Whether it’s in Serbia or in the UAE, they have to know that nothing is impossible. If you put your mind into something you will achieve it, and if you don’t manage to do so, you will learn something on the way. Having a goal is the most important thing. Working towards something that would motivate you every single day.

INTERNATIONAL TALKS – Hussain Al Ahmed

Arabic center for International Cooperation had opportunity to talk with Hussain Al Ahmed - member of Saudi Tourism Society and the first Director of Sales & Marketing in Eastern Province hotels from Kingdom of Saudi Arabia. Our interlocutor is the first place holder from the first batch of travel & tourism diploma in Sales & Marketing from National System for joint Training-Dammam- KSA and he is more than 15 years in hospitality industry.

Since this is the first conversation with one of the leaders of Arabic world, Arabic center for International Cooperation had opportunity to find out a large amount of interesting information about Saudi Arabia. Mr Hussain Al Ahmed shares useful and interesting information about his country, traditional clothes, food, business and others. We believe that this story will be helpful to our readers and that people of Serbia will have the opportunity to get a closer look into Saudia Arabia. We are very thankful to Mr. Hussain Al Ahmed for finding the time for this interview and we hope that all our readers will enjoy it.

You are very successful in business. What motivated you to start this business and where did you get your inspiration from?

Thank you for your kindness. The Challenge is what motivated me all the time. Regrading my inspiration I think it comes from my father’s life story and his difficult life, as he was one of the most famous farmers in my village (Al Markaz) in Al Ahsa oasis. He was a hard worker, whose work starts in the sunrise and ends up with the sunset. He used to travel by his car with my grandfather to different cities to sell dates, fruits and vegetables. After they sold everything, they used to come back to my family house with some food for us and for our relatives, so I understood the life so early and I hope my story is worth telling.

Have you had a hard time dealing with the unpredictable situations that business brings (like Covid-19) that greatly affect business?

Of course that situations like this are effecting whole world, but one of our responsibilities as a sales leaders is to know how to deal with it smartly.

What is your definition of success?

Achieving the goals with strategic plans in a time frame.

What is your definition of a really good business team?

A really good business team is a combination of clear vision, common care and perception that success is not a personal goal, but a team one.

What are your business experiences and what are the business challenges that you are facing with?

My experiences in hospitality industry specific (Hotel Sales) is huge and challenges in my career are endless, what is one of the reason that makes me enjoy my business. Some of the challenges are finding new producing clients, achieving the hotel target during low seasons, the war rates with the competitors, dealing with different characters of people, receiving complains, responding to your clients request even after your shift ends and others.

What do you think, what are the key facts for good marketing?

Studying the market, product knowledge, doing the SWOT analysis , market intelligence and focus on your targets.

What are the most famous business events in Saudi Arabia?

International conference on economics & business management (ICEBM), MIA international accountants conference, International Conference on Economics Finance & Accounting (ICEFA), International Conferences on Economics & Social Sciences (ICESS), Arab African International Investment Forum (AAIIF).

What does education look like in your country, are there public schools and private schools?

There are more than 33000 schools in the kingdom and around 15% of them are private school.

We know so little about the tourist offer of Saudi Arabia. At which level is it and how would you rate it?

Saudi Arabia is opening it’s doors to the world through it’s tourist visa. Through the fast and easy-to-use online portal, international visitors from 49 eligible countries can apply for an eVisa and discover the warm hospitality of Saudi people, the rich heritage, vibrant culture and diverse and breathtaking landscapes from the mountains of Abha to the beaches of the Red Sea to the shifting sands of the Empty Quarter .

At which level is tourism developed in Saudi Arabia?

Travel & Tourism total contribution to Saudi Arabia’s Gross Domestic Product (GDP) grew by 4.64 % (which amounts to approximately $2.89 billion) between 2009 and 2018. And with 2030 Vision of Saudi Arabia which lead and announce by our prince Mohammed bin Salman –The Crown prince-Deputy prime minister and chairman of the council for economic and development affaires the target to increase tourisms contribution to the country’s GDP by 10 %. And there is a lot of projects handled by Public investment Fund to achieve this target like NEOM, The Red Sea projects, AMAALA, Alula, The Diriyah Gate, Al Sodah and Qiddiya.

What interesting things do you suggest to tourists to buy as a souvenir in your country?

The handmade by wicker and by pottery and some traditional clothes.

Which products is your country specific to?

Crude oil production, petroleum refining, petrochemicals, Ammonia ,industrial gases, Sodium hydroxide.

If you had to single out 5 specific things related to your country, which five items would it be?

The heart of the Islamic worlds because of Makkah and Medina, and also Saudi Arabia traces it’s roots back to the earliest Civilizations of the Arabian peninsulas over the centuries. The largest oil processing facility and the largest crude oil stabilization plant in the world, the largest sand desert (Rub Al Khali) the world’s largest oasis (Al-Ahsa).

In addition to oil, what else contributes the most to your country's economy? What natural resources are available?

We are also famous by dates, dairy industry, minerals, gold and pearls.

Can you say to us something more about meaning of traditional Saudi clothes?

The traditional dress in Saudi Arabia is Thobe for meals and Abaya for females; Thobe is a wide dress that fits the environment and the weather. It’s usually white colored, while during the cold seasons people tend to wear darker colors. As for the Abaya it’s a wide dress that covers ladies from shoulders to feet, used to be black. Few years ago colored and different shapes of Abayas have become trending and now ladies wear it based on the occasion with different material and colors.

What are the specialties that are prepared in your country and which is your favorite?

Rice Mandy with lamb, Hasawi Rice, Harees, Moflaq, Qorsan, Asedah and the favorite for me is Hasawi Rice.

How many dialects are spoken in Saudi Arabia and is there a difference comparing to different parts of the country?

From our networks within the kingdom, I can count 10 dialects at least, but as stated by Dr.Faleh Al Ajmi there are more than 60 dialects in KSA.

Horse races is a matter of fun or a matter of prestige in Saudi Arabia?

It is a fun, sporty and traditional activity that hosts some of the biggest horsing events recently in KSA.

In addition to horses, the falcon is the most valued animal in your country, can you explain us more why these animals are so precious?

One of the main reasons that makes horses so precious is recommended by Islam as well. The old Muslims and Arabs were using it in wars, trading and transportation, but today there is an international association for falconry and many Arabic countries are taking care about falcons.

Have you ever visited Serbia and have you had cooperation with any company from Serbia?

No, but I hope I will visit it soon. Unfortunately I didn’t get this chance yet.

Are you familiar with the tourist offer of Serbia?

No I’m not at all.

Are you familiar with Serbian products sold in your country?

I guess so, but I am not aware of any Serbian products in Saudi Arabia. There might be few but I don’t know that they are Serbian .

Which 10 locations would you recommend to tourists from Serbia to visit in your country?

The Historical Diriyah in our beloved capital city Riyadh in Al Ula City(Hegar- Jabal Alfil- Old Town) and also they can explore Al Soudah Mountain-Asir national park- in Asir City, Al Hada & Al Shifa area in Al Baha city, In Al Ahsa Oasis (Al Qarah Mountain –The Yellow lake- Qaisariah Souq) and a lot of amazing places in my beautiful country.

If a Serbian citizen changed his / her place of residence permanently from Serbia to your country, what advice would you give him / her in order to adapt to the new place of residence more easily?

We are a citizens of a country that welcomes all expatriates. We would welcome all Serbians that are looking to consider Saudi as their second home. In Saudi Arabia, if you follow the rules, obey the law and stay away from trouble, you will live a safe, secure, smooth and happy life.

What is your advice for the young people as we believe that they will find inspiration and motivation in your words?

I will tell them to believe in themselves, to follow their passion, not to limit themselves, not to let the opinions of others effect them, since this is their life and their dreams, to accept the challenge to create the opportunity, not to wait for it! A huge energy is inside us and we should not look back to past, our days are coming and we should not be in a hurry or to give up. In the end I would like to add that they should never stop learning because knowledge is power!